Arte Povera

http://www.theartstory.org/movement-arte-povera.htm

Arte Povera - meaning "poor art" or "impoverished art" - was significant and influential avant-garde movement to emerge in Europe in the 1960s. It gathered the work of around a dozen Italian artists whose most recognizable trait was their use of everyday materials which could evoke a pre-industrial age, such as earth, rocks, clothing, paper and rope. Their work was reacting against the modernist abstract paintings that had dominated European art in the 1950s. Whilst rejecting the American Minimalism, particularly for its enthusiasm towards technology.

'Key Ideas:

• Although Arte Povera is most notable for its use of simple, artisanal materials, it did not use these to the exclusion of all else. Some of the group's most memorable work comes from the contrast of unprocessed materials with references to the most recent consumer culture. Believing that modernity threatened to erase our sense of memory along with all signs of the past, the Arte Povera group sought to contrast the new and the old in order to complicate our sense of the effects of passing time.
• In addition to opposing the technological design of American Minimalism, artists associated with Arte Povera also rejected what they perceived as its scientific rationalism. By contrast, they conjured a world of myth whose mysteries couldn't be easily explained. Or they presented absurd, jarring and comical juxtapositions, often of the new and the old, or the highly processed and the pre-industrial. By doing so, the Italian artists evoked some of the effects of modernization, how it tended to destroy experiences of locality and memory as it pushed ever forwards into the future.
• Arte Povera's interest in "poor" materials can be seen as related to Assemblage, an international trend of the 1950s and 1960s that used similar materials. Both movements marked a reaction against much of the abstract painting that dominated art in the period. They viewed it as too narrowly concerned with emotion and individual expression, and too confined by the traditions of painting. Instead, they proposed an art that was much more interested in materiality and physicality, and borrowed forms and materials from everyday life. Arte Povera might be distinguished from Assemblage by its interest in modes such as performance and installation, approaches that had more in common with pre-war avant-gardes such as Surrealism, Dada and Constructivism.'
  
  Arte Povera may be a strange chose for an illustration specialism, but I want to borrow their ideas of recycled materials and going against traditional media, for example what happens if rather than a pen I use a twig? or rather than paper I use material? thus using objects/material which relate to the person, location or everyday lifestyle. However, illustrators have the ability to be storytellers, and I feel that these Italian artists have managed to tell the story of the material. For example Michelangelo Pistoletto, created a ball of newspaper, which involved the public to help him push it through the streets, he explained that he wanted to bring 'art to the people' - this process is something that perfectly demonstrates the Arte Poveras theme of going against the commercialization of galleries.